Originally broadcast: 19 November 2020, at B2B Virtual - Marketing Expo - 2020
Conversation is the backbone of every sales and marketing process. Starting it, nurturing it, and making it count. So how do you systemise conversation, and ensure you can filter and prioritise for maximum return.
In this webinar, you'll learn:
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The reason customers are on your website is they want information, they are looking for something. If everything works well, at some point they will have a question they need an answer to, or a goal they want to achieve.
This is where 121 conversation marketing like Live Chat fits in to your marketing mix and delivers a return.
Conversations are fluid, evolving and continuing across channels and over time, with different team members involved.
If businesses are to harness the true power of CM, they will need to integrate customer facing technologies and processes, so that conversations can progress seamlessly to the result that both parties are looking for.